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Home Internet Business Marketing

It seems repetitious when you read books about different business and so much emphasis is placed on internet marketing strategy. The reason that happens is that marketing is such an integral part of any business, whether its a home Internet business or a brick and mortar business. After all, without a marketing strategy, how are you going to deliver the concept of your business to the people who may find it of interest? Who will find out about your product or service unless you market it to you ...more

Avoid This Entrepreneurial Mistake: 5 Biggest Wastes of Marketing Money

I remember when we first met... You were the classic entrepreneur, passionate about your business, an expert in your field but decidedly NOT a business development expert, and certainly NOT a salesperson. Right? Unfortunately, I wasn't the first business advisor you met. Prior to our meeting one another some marketing "experts" told you that you don't need to "sell" anything you simply need to market your business. This sounded great to you because you're not really comfortable with the id ...more

Why Must You Define Your Target Market Before Starting Your Online Marketing Campaign?

What is target marketing? Simply put, it involves breaking a market into segments and then focusing your marketing efforts on one of those segments. The key to any businesses success can depend on target marketing. It provides focus for all your marketing activities and makes them more cost effective. Entrepreneurs who do not plan ahead to determine who their target market is before they spend money on advertising will end up wasting a lot of time and money. You can plan ahead by: 1. ...more

Creating a Brand that is Authentic, Resilient and Disaster Proof

Back when her unpopular TV show, "The Apprentice," was on the air, Martha Stewart's company lost 40% of its value. As the face (and name) of the company, people were clearly turned off by the experience of her in the "you're fired" role. Until then, we'd seen Martha striving for perfection in cooking, home decorating, entertaining, gardening and many other domestically oriented areas, all while cooing her catchphrase, "It's a good thing." We'd heard rumors she was a little testy behind the sc ...more

How to Work Once and Get Paid For Lifetime?

Have you heard of automatic money? Making piles of cash in your pajamas, underwear or even a track suit. And doing all this working from the comfort of your home enjoying with your spouse and playing around with your kids. This might be a dream come true. If you have been on the internet for a while I am sure you might have seen many that do enjoy this kind of lifestyle. And fortunately I am one among them. In this article I will show you how you too can do this very easily starting today ...more

Growing a Business Starts With a Good Marketing Plan

Turning a growing business into a successful business takes patience, an understanding of your customers and ingenuity in creating a strong marketing plan that is unique to your product and service. Grabbing attention from potential clients can mean the difference between a business that survives and a business that thrives! Marketing is a term that is often used synonymously with "advertising." But it is more than that. Advertising sells a product, while a good marketing plan sets your busin ...more

Brand Identity Guidelines

Developing a strong brand identity is the most important thing any company can do to develop its brand. It cannot get any simpler than that. Most organizations fail miserably at this very basic task though. Brand identity is how you want your company or products to be perceived. If you get this wrong it could lead to big time problems later in your brand image. So how does a company build its brand identity? Start with performing some branding research. When was the last time you went out to ...more

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