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Free Publicity With Press Releases

An effective strategy for free publicity is to write and send press releases. A press release, sometimes called a news release or media release, is an announcement of something important. Here are 5 key points for a good press release so that the one your send will get read and distributed. First you need to write a great headline. I say great because you need to attract the attention of a reporter or editor and you have lots of competition. Be sure to put the topic in the headline so that ...more

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