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Home Internet Business Marketing

It seems repetitious when you read books about different business and so much emphasis is placed on internet marketing strategy. The reason that happens is that marketing is such an integral part of any business, whether its a home Internet business or a brick and mortar business. After all, without a marketing strategy, how are you going to deliver the concept of your business to the people who may find it of interest? Who will find out about your product or service unless you market it to you ...more

Avoid This Entrepreneurial Mistake: 5 Biggest Wastes of Marketing Money

I remember when we first met... You were the classic entrepreneur, passionate about your business, an expert in your field but decidedly NOT a business development expert, and certainly NOT a salesperson. Right? Unfortunately, I wasn't the first business advisor you met. Prior to our meeting one another some marketing "experts" told you that you don't need to "sell" anything you simply need to market your business. This sounded great to you because you're not really comfortable with the id ...more

Strategically Using Search Engine Marketing, Small Business

Search Engine Marketing is a very useful tool for getting a particular product noticed by a particular demographic. However, the amount of traffic one receives hinges on many different things and events. Many advertisers have experienced lack luster results in their attempts to use search engine marketing because they failed to understand the complexity of launching a successful search engine marketing campaign. Moving forward under the guidelines of pick a keyword and watch the traffic ro ...more

Creating Value for Your Online Customers

Customers are the lifeblood of any business (whether it's online or offline). So it makes sense to look after your hard-earned customers and give them excellent value for the cash that they hand over to you. It's not about you. It's about the customer and their wants and needs. Giving value will increase the conversion rate of leads to sales, number of transactions and average $ sale. This results in greater profits for you for less work. You should provide products and services that you can ...more

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