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Growing a Business Starts With a Good Marketing Plan

Turning a growing business into a successful business takes patience, an understanding of your customers and ingenuity in creating a strong marketing plan that is unique to your product and service. Grabbing attention from potential clients can mean the difference between a business that survives and a business that thrives! Marketing is a term that is often used synonymously with "advertising." But it is more than that. Advertising sells a product, while a good marketing plan sets your busin ...more

Marketing – Back To The Basics

Too many entrepreneurs and small businesses dive right into the thick of operations without following basic marketing principles. In business, as in most things, it pays to occasionally take a step back and evaluate the bigger picture. Drafting a very basic marketing plan can help you focus on the right activities, target the right customers and set the best prices. The STP Process STP is an acronym for Segmentation, Targeting and Positioning. It represents the highest level of your market ...more

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