Home » Marketing

List Articles

Brand Identity Guidelines

Developing a strong brand identity is the most important thing any company can do to develop its brand. It cannot get any simpler than that. Most organizations fail miserably at this very basic task though. Brand identity is how you want your company or products to be perceived. If you get this wrong it could lead to big time problems later in your brand image. So how does a company build its brand identity? Start with performing some branding research. When was the last time you went out to ...more

Marketing – Back To The Basics

Too many entrepreneurs and small businesses dive right into the thick of operations without following basic marketing principles. In business, as in most things, it pays to occasionally take a step back and evaluate the bigger picture. Drafting a very basic marketing plan can help you focus on the right activities, target the right customers and set the best prices. The STP Process STP is an acronym for Segmentation, Targeting and Positioning. It represents the highest level of your market ...more

10 Marketing Commandments You Need to Follow

Small business owners continue to grapple with marketing.. either not know what to do or not having enough time/resources to get the activities done. The problem is that marketing is generally considered the most important function of a business. Without a steady inflow of new customers and prospects, the business will quickly come to a halt. And therein lies the problem. Marketing is unique in that it's an engine that must always be turned on. Putting an effort here or there will not lead to ...more

How to Sell Value Instead of Price

Sell value and not price. It seems like a simple concept, so easy to understand. Yet accomplishing it can be elusive especially if we overlook one thing. Do you know the value of what you sell? It may not be what you think it is. There's only one way to determine your product's true value. Without that information, your value-based sales approach may be misguided. Maintaining focus on value is an important part of any sales encounter for two reasons: 1. Buyers won't pay more for any pro ...more

Creating Value for Your Online Customers

Customers are the lifeblood of any business (whether it's online or offline). So it makes sense to look after your hard-earned customers and give them excellent value for the cash that they hand over to you. It's not about you. It's about the customer and their wants and needs. Giving value will increase the conversion rate of leads to sales, number of transactions and average $ sale. This results in greater profits for you for less work. You should provide products and services that you can ...more

Free Publicity With Press Releases

An effective strategy for free publicity is to write and send press releases. A press release, sometimes called a news release or media release, is an announcement of something important. Here are 5 key points for a good press release so that the one your send will get read and distributed. First you need to write a great headline. I say great because you need to attract the attention of a reporter or editor and you have lots of competition. Be sure to put the topic in the headline so that ...more

The Top 3 Reasons Most Marketers Fail

There must be some reason why some internet marketers seem to be highly successful while others struggle to make their first sale. Said another way, what is the secret that these top producers know and how can I learn it? Actually, the answer may be simpler than you think. In my opinion, there are three top reasons why most marketers fail. Learn to avoid these traps and you will be on your way to becoming one of those top producers you read about. I call it ESP. E ELIMINATE distractions and b ...more

1 2

Learn how to use text marketing to dramatically increase revenue for your business today with Slick Text | The fastest and easiest way to reach your customers!