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How to Sell Value Instead of Price

Sell value and not price. It seems like a simple concept, so easy to understand. Yet accomplishing it can be elusive especially if we overlook one thing. Do you know the value of what you sell? It may not be what you think it is. There's only one way to determine your product's true value. Without that information, your value-based sales approach may be misguided. Maintaining focus on value is an important part of any sales encounter for two reasons: 1. Buyers won't pay more for any pro ...more

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